Farm To Fabric

All of our clothes are made from organic cotton, and they are Global Organic Textile Standard (GOTS) certified*. Cotton has been grown in India since 5000 BCE - and for good reason. It’s natural, durable, absorbent (which means it’s easy to dye), and most importantly, comfortable.

One of the largest issues in cotton production is the amount of water it requires to grow - that’s why our organic cotton is grown in the north of India, where monsoons fill reservoirs that supply the water needed, without irrigation.

Organic cotton is grown without the harmful chemicals that are in most pesticides and fertilisers. Instead, our farmers use natural fertilisers like cow poo. Then, when the cotton seeds are separated from the usable part of the fibre, those seeds are pressed and used to feed cows who can then turn it into natural fertiliser! A circle within our circular supply chain.

We have a completely closed-loop water recycling system, so that the water used to dye our clothes isn’t released into the local waterways, to pollute the area. We filter and distil this water, separating it from the dye using osmosis.

This is basically like sucking it up through a layer of really fine sand, over and over, then boiling it. Once we add salt into the water, it adheres to all the dye particles, which can then be removed and re-used for road markings. The water that is left is clean enough to drink - literally.

* GOTS is recognised as the world's leading processing standard for textiles made from organic fibers. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.